Qeexo Trade Show Designs

Overview

Assuming the role of creative director to oversee a multitude of trade show designs spanning from 2019 through 2020, I was given the responsibility to shape and elevate Qeexo’s brand presence and showcase the company’s product and innovations on the global stage.

As creative director, I was responsible for selecting and managing the trade show vendors, providing product and design requirements, collaboration with cross-functional teams, and setting the overall creative vision from concept to execution with a meticulous attention to detail.

  • 2019 Consumer Electronics Show (CES) booth, Las Vegas, Nevada
  • 2019 Mobile World Conference (MWC) booth, Barcelona, Spain
  • 2020 Consumer Electronics Show (CES) booth, Las Vegas, Nevada

2019 CES

For 2019, Qeexo aimed to bring attention to a couple of its new product lines: EarSense and Embedded Machine Learning. EarSense is Qeexo’s proprietary software-only alternative to the physical proximity sensor, which allows mobile devices to recognize when a face or ear is near or is in contact with the screen. Embedded Machine Learning uses sensor data to generate actionable insights at the edge, enabling intelligent, secure and ultra-low power consumption machine learning.

Booth Requirements

  • Enclosed meeting/resting space with table and chairs.
  • Counter/podium space to display 5 devices.
  • 6 displays (TV and Laptop).
  • Walk-in storage room.
  • 4 Embedded Machine Learning demo spaces.

Initial Sketch

The booth was designed to be split into two experiences based on Qeexo’s product line. The left side highlights Qeexo’s consumer-based products – EarSense, FingerSense and TouchTools, while the right side highlights Qeexo’s proof-of-concept Embedded Machine Learning demos.

Vendor booth rendering

On-site booth

2019 MWC

Shortly following CES, the Mobile World Congress held annually in Barcelona, Spain is the world’s largest exhibition and conference for the mobile industry. Qeexo aimed to showcase its EarSense product, which won the 2019 CES Innovation Award and 2019 GLOMO Global Mobile Awards.

Booth Requirements

  • Enclosed meeting/resting space with table and chairs.
  • Counter/podium space to display 5 devices.
  • 6 displays (TV and Laptop).
  • Walk-in storage room.
  • 3 Embedded Machine Learning demo spaces.

Vendor booth rendering

On-site booth

2020 CES

In 2020, Qeexo focused on its recently launched AutoML, an automated machine learning platform which builds tinyML solutions for the Edge using sensor data.

Booth Requirements

  • Resting space with table and chairs.
  • 3 counter/podium space to display 5 devices and 2 laptops.
  • 2 displays (TV).
  • Walk-in storage room.

Vendor booth rendering

On-site booth

My Role


Visual Design: Creative director and branding.

Year: 2018 – 2020

Category
Trade Show Design